1 August 2023 – To showcase the potential of online sales, cross-border trade, and digital entrepreneurship within ASEAN Member States (AMS), the ASEAN Online Sale Day (AOSD) is held annually on August 8. For the past three years, the event has celebrated and promoted e-commerce within the ASEAN region.
As AOSD leverages on technology, the event highlights the importance of digital transformation for businesses and demonstrates the benefits of using e-commerce platforms, encouraging SMEs to embrace digital technologies to enhance their competitiveness and growth.
Participating businesses get the chance to showcase the diversity and richness of the ASEAN market to a larger customer base, providing them an opportunity to expand their cross-border sales. Exclusive deals are also offered on their products and services, encouraging consumers to explore a wide range of goods from the AMS.
AOSD is not only a platform for business transactions but also a catalyst for knowledge sharing and networking. The event promotes cross-border trade facilitation and addresses challenges related to logistics, payment systems, customs procedures, and regulatory harmonisation. In doing so, AOSD fosters regional connectivity, creates a level playing field for businesses, and facilitates economic cooperation within the ASEAN region.
As this year’s ASEAN Chair, Indonesia proposed to extend AOSD to two weeks – from 8 to 21 August – from the usual three-day affair.
In 2022, AOSD has gathered nearly 342 businesses from all member states. The offers are divided into several categories, including e-commerce, handicrafts, electronics, home appliances, furniture, fashion, services, tourism, and food and beverages.
By bringing together businesses and consumers from different ASEAN countries, AOSD strengthens the ASEAN identity, fosters regional branding, and contributes to the development of a vibrant and interconnected digital economy in Southeast Asia.