Held annually on August 8 since 2020, the ASEAN Online Sale Day (AOSD) is organized by the ASEAN Coordinating Committee on E-Commerce (ACCEC). Through AOSD, ASEAN member states aim to offer consumers a new and reputable shopping experience, while conveying a positive message to both consumers and businesses that ASEAN is "open for business." The event also showcases ASEAN solidarity during and after the COVID-19 pandemic and promotes cross-border e-commerce within the region.
The ASEAN Online Sale Day (AOSD) 2024 will officially launch on August 8, 2024, and run for three days. This year’s program will continue to focus on promotional activities, special offers, and unique products from the 10 ASEAN member states. The 2024 Programe will feature two main activity groups:
- Activity Group 1: For businesses and e-commerce platforms in the 10 ASEAN member states to carry out special promotional activities targeting their domestic markets during the event period.
- Activity Group 2: For businesses and e-commerce platforms that facilitate cross-border transactions among ASEAN countries.
The program’s website, www.onlineasean.com, will be integrated with the official ASEAN information portal (asean.org) and promoted through various ASEAN communication channels and social media platforms.
By being held annually on August 8, ASEAN Online Sale Day has become the region’s largest online shopping event. This year’s program is expected to once again attract participation from major e-commerce platforms, offering consumers across the region a positive shopping experience and providing cross-border sales opportunities for businesses.